When it comes to the real estate industry, more than 80% of home buyers and property seekers have been using digital platforms to find the best properties suiting their requirements. The percentage is going up with every passing year. In fact, the last two years have seen a surge in online real estate buyers like never before. Hence, it becomes indispensable to talk about the best real estate marketing tips for 2022 to amplify the growth and success of real estate companies.
Since real estate buyers have been quite active online, it’s really important for real estate agents, consultants, and companies to carve out the best real estate marketing strategy to generate potential leads, database, presence, and most importantly sales.
But, if you are struggling with your online real estate venture/startup, or not getting good results on your website or social media page then it’s high time to follow our best real estate marketing tips.
We have compiled a list of the most effective and result-proven real estate marketing tips that will help you to grow and get more clients like never before.
1. Create a highly responsive and productive website to attain maximum conversions:
Most businesses fail to make an impact due to a poor website. In the online business, a solid website can bring an immense amount of profits and success to your business. In the real estate business, it’s really important to have a performance-driven and highly responsive website to get a potential database, leads, higher conversion rates, better visibility, and incredible online presence.
The content and images should be in accordance with the buyers’ perspective. Make sure that every page should talk about customers’ pain points and address their potential problems related to the real estate world.
A website should not only talk about your brand and solutions but also help customers to get answers to their queries, etc.
Hence, while creating a website make sure to cover all these elements to make it super responsive and beneficial for your business.
- Add a featured listing to your website:
Don’t forget that real estate customers want to see pictures of the properties along with the crisp information. So, add featured listings while highlighting your unique features. To add them, you can either get a plugin or ask a developer to design a website accordingly.
- Add client testimonials:
This is another feature that you should pay attention to while creating a website. Make sure to add testimonials to your website from your previous customers in order to build trust and credibility for your brand.
Focus on navigation and responsiveness:
Make sure that your website runs smooth like butter without causing any technical glitches. In today’s world, no one has the patience to wait for the page to upload. They prefer to move to your competitor’s site. Also, to increase sales, leads, and traffic, your website should be highly responsive and seamless on all platforms, including mobile, desktop, and laptop.
Add breadcrumbs on top of the page and focus on page load time to improve its responsiveness and user experience.
Add high-quality videos and pictures:
The real estate website is incomplete without high-resolution pictures and videos. After all, every home buyer wants to see good quality pictures of the property before making a decision to buy or visit the spot. It is observed that a house with over 20 good pictures sells faster or gets more buyers than a house with fewer pictures. And, by adding videos the results will be better.
2 Take Email Marketing Seriously To Build Database, Conversions, & Audience:
No business can run without a strong follow-up process to get consistent leads and customers. Email marketing is the best way to keep your customers in the loop and update them about new features, plans, properties, etc.
A real estate website/business needs to build a strong email list to grow its database, customers, and conversions. Email marketing gives you a strong communication platform that you can track and analyze over a period of time.
In order to create a strong email marketing strategy, invest in multiple campaigns, lists, and promotions. To get the best results you can also use the best email marketing services such as MailChimp, Sendinblue, etc. While using any of the best email services, you can automatically send emailers, create impressive email content, and monitor emails to all your customers.
3 Run Facebook Ads To Get Potential Leads:
Don’t underestimate the power of social media platforms, especially Facebook. It is considered one of the most sought-after and result-proven platforms for real estate agents and companies. It helps you to reach the target audience without making much effort.
Most successful real estate agents use FB ads to market their real estate products and services to the targeted audience to get the best ROI. The best part of using Facebook is that you can go hyperlocal to get the best results from the targeted place near you.
However, one has to run Facebook ads carefully to get the best returns. Here are some of the important points to take care of.
- Make use of dynamic Facebook ads to get the maximum returns. These ads target the interested customers by showing them multiple properties in the same area as per their requirements.
- Rely on testimonial ads to amplify your returns on Facebook. It should talk about your excellent services and products used by your previous clients. Just make an ad campaign to target potential people who want to sell or buy homes in the future. Just go to your ad settings and make an addition of ‘buying and selling real estate service.
- Try to use video ads while showcasing your real estate brand’s services and products on Facebook. You can give a house tour, spacious interior of a particular property, or a brand new architecture or construction layouts, etc. To amplify its reach, use relevant music, media, hashtags, etc.
4 Create a Strong Social Media Marketing Strategy:
In today’s world, social media plays an important role to get new clients. According to the reports, social media played an indispensable role during the lockdown period. Over 44% of real estate owners found new customers through social media. Hence, one can’t ignore its potential role.
Social media will help you to create a strong presence of your brand, discoverability, strong connections, and direct communication with your customers.
Both, Instagram and Facebook can do wonders for your brand to reach globally.
How to use Instagram for your real estate business?
We all know that Instagram is a visual platform so you can use it to showcase properties to get inquiries and potential leads. You can use Reels, Stories, and Posts to target the Instagram audience.
Show house tour through Instagram Lives to help clients trust you and get the property's details in real time.
How to use Facebook for your real estate business?
Here, you can not only share videos and pictures of the properties but also create engaging posts, host lives, create a brand page or a group and add people to it.
The platform also gives you an option to automate messaging features to cater to repeated queries such as pricing, visiting hours, appointments, etc.
5 Use the power of SEO:
In today’s digital world, nothing is more important than SEO. It helps your business to grow tenfold and improves its visibility. If you want to increase the traffic, sales, and visibility of your business then SEO is really important.
Apart from optimizing your website, pay attention to Local SEO to get the best leads right from your own area. Make sure to optimize your website for a hyperlocal network.
What can you do?
- Make unique landing pages for every location to get good results and traction through paid ads.
- Make sure to optimize the content as per the location by putting relevant keywords. Put an area name while writing any content to be more specific.
- Make sure to list your real estate company on popular real estate directories in your city to get more visibility.
- Optimize your content for voice search to get better results. Add long-tail keywords as well as phrases so that they can easily be found on ‘voice search’ results.
In today’s competitive online world, it’s really important to create an effective digital marketing campaign. For a real estate business, it’s indispensable to have a strong online presence. Almost everyone is using social media platforms and Google to get the best services and products. Hence, adopting the above-mentioned best real estate marketing tips and strategies in 2022 will definitely take your business to new heights.